Privacy Policy

This Privacy Policy explains how WHGAuto Industrial Supply Co., Ltd. (“we,” “our,” or “us”) collects, uses, and safeguards your personal data when you interact with our website www.whgauto.com and related services. We are committed to handling personal information responsibly and in accordance with applicable data protection laws.

1. Scope of Policy

This policy applies to business users (distributors, resellers, workshop buyers, and procurement teams) visiting or interacting with our website, submitting inquiry forms, or registering as a partner.

2. Information We Collect

  • Business Contact Information – such as company name, contact person, email, phone number, job title, VAT/tax ID, etc.
  • Transactional Details – product inquiries, order records, and communication history.
  • Website Data – browser type, device ID, IP address, pages visited, and cookies (see Section 6).

3. How We Use Your Information

  • To process inquiries and fulfill product requests
  • To communicate about your reseller or distributor application
  • To improve website functionality and user experience
  • To comply with legal obligations or defend our legal rights
  • To send relevant B2B updates, product releases, or catalogs (only with consent or within a business relationship)

4. Legal Basis for Processing

We process your data on the following legal grounds:

  • Performance of a contract (e.g., supply requests or reseller agreements)
  • Legitimate business interests (e.g., sales communication, analytics)
  • Compliance with legal obligations
  • Your explicit consent (where required)

5. Data Sharing

We may share your data with:

  • Our logistics and fulfillment partners
  • Customer service and technical support providers
  • Third-party platforms (e.g., email marketing tools, CRM systems)
  • Government authorities when required by law

6. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience and collect anonymous usage statistics. For details, please refer to our Cookie Policy or learn more about cookie regulations at the International Association of Privacy Professionals (IAPP).

7. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example, contact and order history may be stored for warranty or compliance purposes.

8. Data Security

We implement appropriate technical and organizational measures to secure your information from unauthorized access, disclosure, or misuse.

9. International Transfers

If data is transferred outside your country, we ensure compliance with applicable laws such as the EU General Data Protection Regulation (GDPR).

10. Your Rights

Subject to applicable laws, you have the right to:

  • Access or correct your data
  • Request deletion or restriction of processing
  • Object to processing for direct marketing
  • Withdraw consent where previously given

To exercise your rights, please contact us at [email protected].

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will always be available on this page with the “Last Updated” date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:

WHGAuto Industrial Supply Co., Ltd.
Email: [email protected]
Website: www.whgauto.com